Welcome to

Level X Management

Our mission is to empower Not-for-Profit (NFP) organizations/foundations through GOOGLE Adwords and analytic data to strengthen investor/participant relationships. To further augment investment /donations through our advanced marketing technology to accelerate your advertising programs now and into the future.

Our core audience is comprised of the thousands of NFP’s worldwide that use or have expectations of using the Google Ad Platform with the GRANT Programs available for FREE.
When you are qualified, you can engage us for a minimum cost, with a paid plan to manage/accelerate your Foundations campaigns. We will maximize your results through collaboration with your TEAM, with total transparency and accountability.

Unlike any other GOOGLE affiliated organization, we are hands-on, we take charge engineering ways to support you. You and your TEAM spend the time doing the vital work necessary with our core engineers supporting you at every administrative level. We build a dynamic bridge merging our TEAM with yours, driving solutions to maximize exposure and achieving your targeted goals.

Why Choose Us?

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We will walk you through the process in establishing your eligibility, getting you approved by the GOOGLE gatekeeper so that your Not-For-Profit will be a recipient of $10,000 per month Adwords Grant. We will serve as your infrastructure in orchestrating all facets of your campaigns to tap all resources sighted to maximize return; while your staff focuses on their mission based work.
Vast Experience

Vast Experience

The LXM/AMX TEAM has vast experience in delivering synchronized services across all mediums proficiently and cost effectively. Some of the partners were in the business before the  internet was borne  Their experience predates Google Adwords-PPC and runs as far back as when the Yahoo/OVERTURE Platform was predominant, followed by MSN, AOL & Ask Jeeves. The online LendingTree campaigns were the most successful in 2006 delivering a Lead conversion rate of 7.23% and the closest to that success was Lower My Bills @ 1.65%. The over-abundance of leads generated were sold to third parties WAMU, Countrywide and B of A and they each converted at around 5%; indicating the quality of lead was incredible. Early involvement in various capacities with GOOGLE, YouTube, DoubleClick, MySpace, Amazon was the reason for the invite to participate here. Our TEAM consulted with Facebook’s TEAM to identify a method of monetizing his platform; that being Video & Mobile back in 2006/07. The rest is history!  Every Foundation will be handled individually with a customized plan;  no templates whatsoever. Applying the OKR Management techniques along with the Sun Tsu - Art of War tactical wisdom, together we will yield a planned digital strategy which will help propel your organization to the levels you must. To that end we are soo dedicated!
Advanced Strategies

Advanced Strategies

Today’s algorithms dictate that digital technologies will reshape the competitive landscape. Everyone must stay informed, adapt and make strategic decisions in a space that’s constantly evolving. Level X Management has a hands-on TEAM that will help your Foundation identify the tools you need to design, implement, and manage a successful marketing strategy that achieves your mission objectives. AdWords is just the beginning of the foundational tools needed. On a timely basis we will introduce other venues that will target the audiences you must to meet the challenges across all mediums. The branding of your Foundation in your specific GEO area (s), delivering a high performance ROI through the exploitation of the digital networks that will be made available to you. During the review of your monthly reports we will collaborate with you and your stakeholders in developing these added strategies.
Proprietary Tools

Proprietary Tools

Our partners and affiliated companies own and operate a suite of Proprietary Tools which includes Behavioral Targeting /re-Targeting tools, Artificial Intelligence (AI) Software, Surveillance Satellite Tracking Systems, GOOGLE Maps, proprietary Video Channels / propagation tools, proprietary eCommerce Platform Building Tools, Robotic & Cobotic Autonomous software, Digital Forensic & Cybersecurity Tools all which we operate and will be utilized /deployed at the appropriate times to benefit your individual projects and campaigns. Internal and external strategies impacting your Foundations relationship to the marketplace will be conceived through timely collaboration with you and your TEAM. Tapping the use of the fore-mentioned tools and resources will power the insights on which we will build our plan. Creating a specialized marketing strategy that will be synchronized with what you are already doing, to influence innovative outcomes.
Marketing Techniques

Marketing Techniques

Through our engagement calling upon our deep level expertise and toolset we aspire to evaluate and design a tactical execution of cross platform campaigns for your sustained success. What we will help generate in revenues on your behalf, will yield more disposable income to explore expanded digital plays, We are confident that our research will uncover a myriad of unique roads to take an innovative approach to the promising opportunities collaboratively we shall discover. Our iterative approach will allow us to minimize risk, maximize output and optimize all efforts over time. We will be your partners throughout, and as we progress from ideas and prototypes we will identify the best-in-class solutions for your organization.

Scope of Work

Qualifications

Qualifications

  • Must hold a valid Charity status as a 501c3 NFP.
  • Acknowledge and agree to GOOGLE’s required certifications regarding non-discrimination and donation receipt and use.
  • Have a live website with substantial level of original content that meets GOOGLE standards and in compliance with their regs.
  • If already a recipient failing or not in compliance, we can get you reinstated and implement your campaigns for you and fix whatever the problems.
  • Qualification by GOOGLE Evaluator, Registration & Application for Adwords Grant follow suit waiting official approval.
  • Upon approval an Engagement Letter to be executed amongst the parties. If you are not approved for whatever reason, there is NO obligation on your part whatsoever and exploration is FREE.
Phase I

Phase I

The work that follows will take approx. 15 days, performing the necessary parts to the whole to ready your organization to compete on the GOOGLE Search platform. Those steps are:

  • Assign Executor to create necessary GOOGLE Adwords Grant accounts.
  • Architect to study your business model gain complete understanding and draft an effective campaign strategy. We employ the “OKR” methodology – Objectives Keyed to Results.
  • In-Depth Keyword research to maximize performance and achieve a 5% CTR.
  • Identify Competition-perform traffic and bid rate analysis-apply our proprietary structuring tool.
  • Structure Campaigns & Strategic Set-up – Minimum of 5 Ad Groups to put into rotation with properly Drafted and Craft-fully constructed Text ads.
  • Set-up Adwords Conversion and Analytics Tracing Accounts.
  • To set Goals and Funnels across all platforms to best tweak and maximize required results.
  • Monthly Dashboard Analytic Reports will be generated for our TEAM to review with the Stakeholders of your Org. to help accelerate ROI and tap all resources.
Phase II

Phase II

Following the foregoing approximately 2 weeks into the Scope of Work and everything tested the Management of the Plan will be ready to be set into motion. RAMP-Up period is approximately 90 days from launch to achieve optimal rotations. To maximize conversions naturally there is a learning curve to lock into the algorithms.

  • Systematic launching of the Campaigns after obtaining prior approval from GOOGLE.
  • Constant monitoring and adjustment will be necessary to achieve the results we seek.
  • Identifying the best keyword performance and those performing poorly to hit 5% CTR+.
  • Crating and testing new ads to maximize results on the sponsored ad platform.
  • Analyzing search queries will play an integral role in maximizing response – mission based campaigns.
  • Optimizing keywords and bids will assist in pumping the campaigns, resulting in optimal placement.
  • Providing monthly data reports to be reviewed and collaborating to help catapult your results.
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Google Ad Grants is a global program offering a monthly budget for qualifying nonprofits to use on ads to promote their mission, attract members, recruit volunteers, drive donations, and more.

Primary & Ancillary Services

Sponsored Links Advertising
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Sponsored Links Advertising

While the LXM TEAM is proficient across all venues of the sponsored link platforms – the GOOGLE Adwords platform is the most robust traffic-wise, and to where we are confined initially. Our talents as a direct contractor dictate that our abilities using our proprietary tools will construct the most viral targeted campaigns for your organization. Going through all the necessary steps as previously described in building customized geo targeted campaigns we will employ our behavioral targeting tools, that will push your ads to the most relevant spots on page 1. All of the criteria known and beyond will be called upon to maximize your rotations with heightened quality scores that will deliver unprecedented results over-time. The Google Monthly Analytic Reports will support the superiority of our work on the platform both on the “Sponsored Links” & will drive traffic to the “Organic Sectors” as well.
VIDEO Production & Propagation
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VIDEO Production & Propagation

If your organization has a Google for Nonprofits account, you are eligible for the YouTube Nonprofit Program that we will activate for you & run simultaneously along with your GOOGLE Adwords campaigns. LXM/AMX has the ability to propagate videos you have (with minimum alteration ) or can produce new videos as a tool to assist in whatever your organizations intentions are. All work will be at a discounted cost, based upon what the work entails. We have the capability to geo target the propagation of your videos to maximize visibility in the city (s) you most want to penetrate. YouTube is the 2nd most trafficked digital platform, with a reasonably high conversion rate. We also have the capability to push video thumbnails to page one (1) in the organic text area of the pages you want to populate. If a picture is worth a thousand (1000) words – you just struck gold!
SEO & Content Creation
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SEO & Content Creation

An integral part of maximizing your conversion possibilities is that all crucial SEO criteria on your website are aligned properly. This allows for spiders to regularly crawl your site, to boost ranking and thus be in a priority rotation. As part of the LXM services we will optimize all critical elements after doing an in-depth analytical report and assessing all functionality, both common & complex issues. This report will be prepared pre our initial meeting so that we are able to converse intelligently on what type plan we need to design. Our main object always looking for the most economical way to get your organization started preserving what you have and making the necessary alterations wherever possible. This will cover the most basic of your SEO needs. As SEO has many complex parts, the more complex segments will be created specific to your organization’s needs, at an additional cost, kept to a minimum in the event you want to push to another level. If you are looking for serious business growth, when the timing is right this is another strategy to entertain perusing.
Website Design
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Website Design

LXM builds Responsive Digital Websites that are compelling, impressive and cost effective. Our customized websites, and associated landing pages are built on the Google Chrome and Android Platforms where the greatest concentration of traffic exists. They are aligned to the latest algorithms to maximize traffic, leads, recruitment and donation results. This all based upon the due diligence we do prior to match your Foundations expectations to your Geo targeted campaigns. The site will perform with navigational superiority both in the “Sponsored Link” & “Organic Sectors across all mediums. It’s functionality on Bing, Yahoo, Facebook and all other search engines and platforms will dominate the GROUNDSWELL. Building a strong Foundation helps propel your business and best BRANDS your organization to drive you to the forefront of the pages you must populate to maximize results. If your existing website can be aligned and optimized, we will do so and the associated work is included in your monthly, already discounted maintenance fee. If your site is salvageable, we can talk about re-design as well.
LinkedIn Lead Generation
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LinkedIn Lead Generation

Level X Management has mastered the LinkedIn Platform for lead generation. Our services as an option, once you’ve established your Foundation digitally and are generating satisfactory revenues, we will contact up to 15,000 prospects monthly on your behalf. Upon your readiness please inquire for more information and a discounted quote. We can manage every aspect of this initiative for you and deliver a very satisfactory ROI.
Ancillary Services
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Ancillary Services

  • Das-Track – A proprietary tool embedded in the back end of GOOGLE Analytics which tracks everyone that comes to your website using our Behavioral Targeting Tools and our AI - Artificial Intelligence software. We are able to identify persons, names eMail, phone numbers, where they’ve gone, where they are going and when they are ready to make a move on whatever the subject matter focused upon. The database is generated real-time, and set for your BDC to strategically approach these prospects, diplomatically. Or, we can just re-target them and compel them to call you employing added tactics to pique their interest. The cost is reasonable, the return amazing if implemented with a properly designed strategy. We can run a test after running 90 days into your GOOGLE Adwords program, FREE of charge to give you an idea how this all works. Our systems have been deployed for major on-line fundraising campaigns.
  • eMail Blast Services – One of the most effective methods of Fundraising in the NFP sector. If you have accumulated a sizable eMail database we can send up to 75,000 every 24 hrs. on your behalf. Working off the AWS Platform we provide eMail content which stimulates heightened interest. We will generate comprehensive reports to support and analyze all results. Our pricing is attractive and well below industry standard. That is because we deliver huge volume on behalf of the largest companies on the planet. When timing is right for your Org – give us a call and let us work up a program that’s right for you.
  • Text Messaging - Undoubtedly one of the most direct means of contacting people with better than 95% of all persons in the US estimated having a cell phone. It is imperative that you collect the data for this directly off of your website by installing an API-Opt-in system. Otherwise your Org. efforts here could be construed as Invasion of Privacy if found not to be in compliance. That being said, AMX has an SMS (Short Message Service) with in-depth analytics that can help build viral campaigns that have met with huge success. When timing is right for your Foundation ask us for more info. We will set you up at discounted rates, the REACH Amazing; the opportunity is extraordinary.
  • Social Media Marketing - Facebook, Instagram, Twitter, Pinterest & more. Putting a Customized Social Media Marketing Plan in place will ensure building your Foundation’s Brand awareness. When implemented properly to a strategic plan, this can create a very successful revenue stream. The mission is to get everything to work in tandem, delivering one message that undoubtedly will build the momentum you are looking to achieve. Our heart is in the right place, with TEAM’s ready to go, we’ll get it done for you cost effectively; we’re certain you’ll be pleased!
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